If you scroll across almost any social media website right now, you will see pictures of swollen lips with the caption #KylieJennerLipChallenge. This recent fad involves people putting a small glass around their lips and sucking in order to create their lips to swell into a desirable, plump pout similar to that of pop icon Kylie Jenner. However, the results of this phenomenon are drastic and negative, which thousands of young girls reporting severely bruised faces after trying this challenge. The question arises: why are young girls submitting themselves to pain in order to achieve Kyle Jenner-like lips?
The answer is because of the ever-growing popularity of the selfie, a picture taken on a smartphone of oneself. The selfie era has come about due to recent smartphone technology and instan-mobile upload-ability. It is a way to express your autobiographical status (#bored, #hungry) while appearing "naturally beautiful" to your followers. It is actually more of an art form. "Sexiness is suggested by sucked-in cheeks, pouting lips, a nonchalant cock of the head and a hint of bare flesh just below the clavicle," says Elizabeth Day in her article about selfies. The "sexy pout" is encapsulated by mega celeb Kylie Jenner, whose lips are questionably natural, as you can see the change in her lips over the past few years.
To achieve the pout seen in the right picture, fans have discovered the cup-sucking challenge can have similar plumping effects to that of Botox treatment, which Kylie seems to have had. This pain users submit themselves to is all in efforts of appearing more sexually appealing like Kylie, who at just seventeen years old garners millions of likes per selfie posted.
This sad but revealing trend reflects the aesthetic and sexualized presence of women on social media. If icons and role models such as Kylie Jenner only post sexualized images of themselves on social media accounts, then young girls model this behavior to the extent of hurting themselves. The fault lies with the elite group of public figures who choose to be in the public eye--they have a responsibility to mold society in a way that leads them in the right direction and not bruising the faces of young girls.
Day, E. (2013, July 13). How selfies became a global phenomenon. The Guardian. Retrieved from http://www.theguardian.com/technology/2013/jul/14/how-selfies-became-a-global-phenomenon